What is Lead Generation?

Lead generation is one of the most cost- effective and measurable methods of gaining new clients. Lead generation is a marketing term that refers to generating or creating prospect client preferences into a business' products and or services. Leads are generated for variety of reasons. It can be generated for list building, newsletter, or even for promotions.

Leads can be classified into to two types - sales leads and marketing leads. Sales leads are generated on the basis of certain demographic factors such as Age, Income, Credit Score and more. Sales leads are often being resold to multiple advertisers and commonly a follow up call is made by a sales person. Sales leads are often being utilized by insurance, mortgage and finance market. While Marketing Leads are focused on the brand of advertisers and unlike to sales leads, market leads are only sold once.

Lead generation can be attained in several ways. However, the most known approach in generation leads is through appointment setting. Appointment setting is one of the most common approaches in generating leads whether it is a sales lead or a marketing lead. Telemarketing appointment setting for lead generation is effective if you have the right set of skills.

Outsourcing your appointment setting needs for your lead generation campaign to telemarketing companies that specializes in appointment setting and lead generation is a wise business decision. Reap the benefits of appointment setting and lead generation with a cost- effective appointment setting company and see how your sales and ROI increase.