Thursday, September 23, 2010

B2B Telemarketing Companies: Partners in Marketing Success

Many companies today have been helped tremendously by B2B telemarketing firms in increasing their profits. Telemarketing agencies help service-oriented organizations in reaching out to customers and linking their sales forces with their target audience.

One of the most popular and profitable services that B2B telemarketing companies provide is lead generation. This is the process of contacting a huge volume of business phone numbers and asking potential customers some qualifying questions for generating sales leads.

Appointment setting is another important function commonly outsourced to B2B agencies. Arranging meetings with key decision-makers is not easy to do that is why it helps businesses significantly to allow professional telemarketers carry out this task for them. Expert telemarketers are highly-trained on building rapport and handling objections, which are skills needed in order to secure an appointment with a prospect.

Another service that a B2B telemarketing firm offers is database management. Databases of current and new customers are essential tools for businesses, and regular updating must be maintained for customer information to make sure that marketing communications are delivered to the correct individual or organization. Database management includes researching and verifying contact information in order to update contact lists. This can be done through internet and telephone research.

In addition to lead generation, appointment setting and database management, B2B telemarketing firms also provide market research or polling services. This service gives companies information on how and why their services or products are being received by their current and potential customers. In this process, telemarketers contact firms within the clients' target market to obtain relevant product or service feedback. Customer feedback is extremely important in developing products and improving marketing strategies.

Simple tasks like registrations for certain events like seminars/webinars and conferences can also be delegated to a B2B telemarketing company. Telemarketers contact likely participants or attendees to arrange reservations, confirm attendance or register them for the event. In practice, conducting surveys after a product launch or client retention project is done to track and evaluate client response. B2B telemarketing service providers can be contracted to conduct customer satisfaction polls or surveys to determine how efficient a service or product is and if a customer has concerns that need to be addressed. Surveys play an important role in customer retention.

Business-to-business telemarketing companies can provide much more than just cold-calling services. They can help companies in any type of telemarketing endeavor from start to finish without burning budgets or slowing down business operations.




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