We are all familiar with the reputation of telephone selling. We have, at some point, received unsolicited calls at home and at work from telemarketers offering various products and services. More surprisingly, even with the existence of laws and guidelines for telesales designed to moderate these calls, companies still perceive telemarketing as one of the most effective approach to market and advertise their commodities.
With the advent of new technology and the unrelenting emergence of digital marketing approaches, it is fascinating to know how telemarketing – the oldest form of marketing used by businesses the world over, has managed to survive in the midst of increasing growth of e-commerce and the hype of modern technological advances.
How is modern technology shaping the phase of telemarketing in the 21st century?
Albeit the boosting number of digital gadgetry, social networking sites and internet-based marketing tools, businesses still rely on the good old telephone to interact with customers and evolving technology has tremendously enhanced the power of telemarketing to maximize profits.
Contact centers have been utilizing high tech telecommunication and state-of-the-art computer systems to improve sales and marketing services being provided for clients. Telecoms along with IT companies have been creating and mass-producing modern dynamic solutions to cater to the demands of call centers worldwide.
Among the most popular and widely-used in the industry are automated dialing systems and predictive dialer. Auto dialer automatically dials phone numbers and has multiple dialing techniques such as voice broadcasting and capable of delivering hundreds to thousands of calls at once. A predictive dialer can intelligently predict whenever an agent is available to speak to a prospect and phone numbers are dialed at a proper pace, and calls are transferred to a representative only when a live person has answered.
Modern technology has allowed telephone marketing methods to cultivate along with advancing digital marketing techniques and we can anticipate that sales and advertising channels like telemarketing will continue to weather the challenges of a cutting-edge business world.
With the advent of new technology and the unrelenting emergence of digital marketing approaches, it is fascinating to know how telemarketing – the oldest form of marketing used by businesses the world over, has managed to survive in the midst of increasing growth of e-commerce and the hype of modern technological advances.
How is modern technology shaping the phase of telemarketing in the 21st century?
Albeit the boosting number of digital gadgetry, social networking sites and internet-based marketing tools, businesses still rely on the good old telephone to interact with customers and evolving technology has tremendously enhanced the power of telemarketing to maximize profits.
Contact centers have been utilizing high tech telecommunication and state-of-the-art computer systems to improve sales and marketing services being provided for clients. Telecoms along with IT companies have been creating and mass-producing modern dynamic solutions to cater to the demands of call centers worldwide.
Among the most popular and widely-used in the industry are automated dialing systems and predictive dialer. Auto dialer automatically dials phone numbers and has multiple dialing techniques such as voice broadcasting and capable of delivering hundreds to thousands of calls at once. A predictive dialer can intelligently predict whenever an agent is available to speak to a prospect and phone numbers are dialed at a proper pace, and calls are transferred to a representative only when a live person has answered.
Modern technology has allowed telephone marketing methods to cultivate along with advancing digital marketing techniques and we can anticipate that sales and advertising channels like telemarketing will continue to weather the challenges of a cutting-edge business world.
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