Tuesday, October 19, 2010

Telemarketing: Looking Beyond Cost-Efficiency

One way of pushing a business towards development and expediency is through marketing. This means having a sound business plan and being able to distribute resources wisely. There are several ways to carry out marketing such as print advertising, direct mailing and telemarketing.
Telemarketing projects must be result-oriented and should include elements like evaluation of practices, goal setting, targeting, etc. Every stage in this process requires diligence in planning and implementation.

While telemarketing campaigns can be executed in house, most businesses today prefer outsourcing this function to telemarketing companies. This is because telemarketing service providers offer a wide range of teleservices to maximize phone-based marketing efforts. Ideally, lead generation and appointment setting are both done to achieve better results.

In order to be successful in generating new business, companies must choose a provider that understands their industry and brand message. There are providers who offer cost efficient services but it is also important to research each telemarketing company that is being considered. It is vital to know how they work, the kind of representatives they have, and how much success they have achieved. Ask for references to make sure that you a company is partnering with a worthy agency.

Marketing experts say that telemarketing is one of the best tools to generate revenue with the capability of providing greater ROI. It may be true for a lot of companies who have tried it and are still engaged in it, but keep in mind that not all that glitters is gold. Take time and practice caution in finding the right telemarketing service provider.

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