What makes telemarketing services such a hot topic these days is the proliferation of fraudulent practices and misleading tactics of unscrupulous people. They use the phone as their unwilling tool to dupe unsuspecting people and bilk them out of their money, or else steal other important information about them. And with the phone providing some level of anonymity, it takes a long time for authorities to catch the perpetrators.
But is telemarketing really a tool of evil-doers? Not really. It may be hard to believe but it’s true. Despite what many detractors say, telemarketing does have its place in marketing. First of all, can all the mainstream marketing strategies employed, for example television commercials, achieve broader brand awareness than telemarketing? Or what about cost, can another marketing tactic produce the same results as of telemarketing, using the same budget?
Telemarketing does away with the extra cost of advertising. It does that by targeting only the prospective customers who are most likely to respond favorably to the sales pitch. Professional telemarketers can reach out to hundred of people in a single day, and the only additional cost they incur would be the telephone bills. And there’s that personal touch in telemarketing that most people favor over simply watching an advertisement on TV.
Indeed, telemarketing may leave a bad taste on those who hate it, but for those businesses who flourished with it, it will always be a favorite. After all, it’s a tried and tested recipe for success. There’s really nothing to lose if it’s used.
But is telemarketing really a tool of evil-doers? Not really. It may be hard to believe but it’s true. Despite what many detractors say, telemarketing does have its place in marketing. First of all, can all the mainstream marketing strategies employed, for example television commercials, achieve broader brand awareness than telemarketing? Or what about cost, can another marketing tactic produce the same results as of telemarketing, using the same budget?
Telemarketing does away with the extra cost of advertising. It does that by targeting only the prospective customers who are most likely to respond favorably to the sales pitch. Professional telemarketers can reach out to hundred of people in a single day, and the only additional cost they incur would be the telephone bills. And there’s that personal touch in telemarketing that most people favor over simply watching an advertisement on TV.
Indeed, telemarketing may leave a bad taste on those who hate it, but for those businesses who flourished with it, it will always be a favorite. After all, it’s a tried and tested recipe for success. There’s really nothing to lose if it’s used.
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