Inbound and Outbound Telemarketing: The Business Twins of Success

Two is better than one.

Think of a man without a wife. A student devoid of a mentor. A PC monitor wherein the CPU is missing. A business that has no customers. An outbound telemarketing lacking an inbound call center. All of these are concrete examples of how it will be incomplete without the other. You separate one from the other and you just destroyed both.

Outbound telemarketing has been widely used in generating fresh sales leads. On the other hand, inbound call centers function to provide customer service support. They are both useful in lead generation services.

To identify the sales leads among the prospects, outbound calls are made by professional telemarketers. Moreover, if a sales lead is deemed qualified, an appointment setting is then made which schedules a meeting between the company's sales representative and the customer.

Inbound telemarketing, on the contrary, receives inquiries coming from the sales prospects and existing customers. Though a 24/7 answering service, every sales lead is given the proper treatment and care.

If an outbound contact center exist without the inbound, concerns of the prospects and existing customers will not be entertained. This leads to lost opportunities if the unattended leads decide to break the tie.

If inbound call centers are built without the outbound however, only those prospects who knew the company will initiate a phone call. There are plenty of leads that need the products and/or services of a particular firm. If such potential customers do not know that a firm can provide them what they need, then, there is a fat chance that sales will increase.

It will be unfavorable if only one telemarketing tool is present. The absence of one is the disadvantage of the other.

Still, two is better than one.