Cold Calling is not yet Dead

The twenty-first century is swarmed with a good count of alternatives in B2B lead generation. However, only a modest portion of these tools are effective in themselves. Cold-calling is definitely included in that list. For those who have circulated the death of this B2B telemarketing function, cold-calling is so much alive and kicking its way to deliver more rounds of good results.

True enough, cold-calling has not been a thing of the past yet. This fact is being supported by companies in the United Kingdom that have invested on outsourcing lead generation services to an offshore partner. Figures speak for themselves that more and more business organisations established in Great Britain have found a reliable partner in the form of B2B telemarketing. With this, it would take a very long time, or perhaps forever, for obituaries of cold-calling to be published.

For those that have abolished their pursuits to cold-calling, they have resorted to online marketing, with social media and pay per click at full tilt. Critics conferred a consensus that online marketing sunk down the “rubbish and faulty” cold-calling. Little did they know that, in spite of this online fanaticism, B2B telemarketing remains the most reliable in qualifying B2B sales leads with speed and precision.

As opposed to this digital revolution, there are just some magic in phone calls that cannot be attained online. For one is the roster of skills possessed by a cold-caller. A versatile professional telemarketer has greater chances of generating qualified sales leads when the former are using the telephone. Online methods and other direct marketing tools just cannot work this thing out.

I would not daresay that online techniques are ineffective. It just so happens that when a company wants to yield the best results, cold-calling is a top-seed factor. As long as the telephone still lives and so is cold-calling. This means that more business entities in UK will receive the rewards of this B2B telemarketing approach.

Inbound and Outbound Telemarketing: The Business Twins of Success

Two is better than one.

Think of a man without a wife. A student devoid of a mentor. A PC monitor wherein the CPU is missing. A business that has no customers. An outbound telemarketing lacking an inbound call center. All of these are concrete examples of how it will be incomplete without the other. You separate one from the other and you just destroyed both.

Outbound telemarketing has been widely used in generating fresh sales leads. On the other hand, inbound call centers function to provide customer service support. They are both useful in lead generation services.

To identify the sales leads among the prospects, outbound calls are made by professional telemarketers. Moreover, if a sales lead is deemed qualified, an appointment setting is then made which schedules a meeting between the company's sales representative and the customer.

Inbound telemarketing, on the contrary, receives inquiries coming from the sales prospects and existing customers. Though a 24/7 answering service, every sales lead is given the proper treatment and care.

If an outbound contact center exist without the inbound, concerns of the prospects and existing customers will not be entertained. This leads to lost opportunities if the unattended leads decide to break the tie.

If inbound call centers are built without the outbound however, only those prospects who knew the company will initiate a phone call. There are plenty of leads that need the products and/or services of a particular firm. If such potential customers do not know that a firm can provide them what they need, then, there is a fat chance that sales will increase.

It will be unfavorable if only one telemarketing tool is present. The absence of one is the disadvantage of the other.

Still, two is better than one.